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Welcome to the BoostBC Blog Hub!
You may have noticed that BoostBC has two blogs. One on our website and one on Wix. No, the blogs aren’t fighting. We simply like giving our content more than one place to live.
Both platforms share helpful posts about marketing, technology, websites, SEO, local businesses, and growing a business without completely losing your mind.
We also use both blogs to test different content and learn what actually helps businesses online.
That way, we can keep improving the marketing, website, and technology services we provide to our clients.
Marketing vs Sales: Why Most Businesses Are Doing It Backwards by BoostBC
Your sales team isn’t the problem your pipeline is. Too many businesses obsess over closing techniques, scripts, and follow-ups while ignoring the real issue: weak or misaligned marketing. If leads aren’t qualified, nurtured, or even the right fit to begin with, no amount of sales skill will consistently save the deal.The Real Disconnect? Marketing is supposed to warm the room. Sales is supposed to close it.
May 282 min read
Cold Calling: The Necessary Evil That Actually Works by BoostBC
If you’re building or scaling a business, you’ve probably felt it:
You know you should be doing outbound, but you avoid it. That’s exactly the premise of Cold Calling Sucks (And That’s Why It Works) and why it’s so relevant for founders and teams. This isn’t a motivational sales book. It’s a tactical guide to turning cold calls into real pipeline, especially when you don’t have time to waste.
May 13 min read
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